The incumbent will be required to develop, recommend, and implement marketing plans and promotions and work closely with the Sales, Marketing, and Promotions teams to facilitate the achievement of optimum brand equity, sales, quality, distribution, visibility, price, and placement.
Key Responsibilities:
- Analysis of brand strategies and positioning for effective go-to-market plans, through the development of annual marketing plans
- Implement marketing plans, promotions, media, and product launches for assigned brands to facilitate the achievement of the Company’s marketing objectives.
- Conduct brand sales analysis and use category insight to understand the performance of brands, ensuring the required corrective actions are developed and implemented.
- Achieve and monitor monthly sales and gross profit targets in keeping with departmental objectives, implementing measures to address shortfalls.
- Manage A&P spending in line with budget, margin requirements, and brand investment.
- Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Prepare draft forecasts and budget proposals and administer approved A&P budgets in collaboration with suppliers and the Divisional Manager, ensuring that all expenses are accounted for and tracked.
- Conduct regular trade audits, monitoring existing brand portfolio, competitive activity, and promotional trends and identify opportunities and areas for investment.
- Monitor product expiration dates and damages of assigned brands at the Warehouse and implement measures to keep expiries to a minimum.
- Assist with inventory management – ICM forecasting – to ensure minimization of stock-outs and reduction in slow-moving stock.
- Perform other related duties that may be required to enhance the operations of the Company.
Qualifications, Experience, and Requirements:
- Bachelor’s Degree in Medical Sciences or related field.
- A minimum of two (2) experience in a similar field
- Or relevant combination of training and experience
- Must have a driver’s license.
Skills:
- Proficient in Microsoft Office applications
- Excellent interpersonal, communication, negotiating, organizational and analytical skills
- Strong presentation abilities and competitive mindset
- Driven to succeed – Proven track record in sales and marketing
